The Elbay Story
Ever since he was a kid, Elbay Founder Brian Bloch has been a student of businesses and the misfits who start them. Growing up he and his older sister dreamt of building a business together one day. From an early age, friends trusted Brian’s analytical mind, and to looked to him for counsel on financial decisions.
After the 2008 financial crisis, Brian started consulting, investing, studying economics, and learning about financial markets and the causes for the Great Recession. As a financial analyst at Apple, Brian continued investing and counseling friends. Living in San Francisco and working in technology, Brian found himself an early entrant into the cryptocurrency market in 2017. Elbay Endeavors, LLC was officially formed in 2019.
In 2019, Elbay Endeavors joined the Yucaipa Companies and Steve Harvey Global on a gaming startup, with Brian serving as COO/CFO for the fundraising, formation of the business, acquisition of IP, and product development. This business divested due to complications introduced by COVID-19 to the 2020 planned launch.
In 2021 Elbay Endeavors launched the Family Wealth Builder Program, introducing comprehensive financial literacy coursework for young adults. Additionally, in 2021 Brian was approached to return to Apple in the Media Products Operations group. He now manages a team of business analysts there in addition to leading Elbay Endeavors.
What People Are Saying
“
Brian is one of those people that you know will get the job done, regardless of circumstances... He is someone who will make you say, "I wish we had more people like him".
”
— J.B. K -
— Strategy at Blue Origin and MIT MBA —
“
I worked with Brian during his term as VP Finance. Brian did an excellent job during his tenure, both in terms of expenditures and revenue. He is smart, responsible, and responsive. I would recommend Brian for any positions he may seek.
”
— AARON K —
— Director and Associate General Council at Meta —
“
Brian was truly the best. He’s extremely hard working and has amazing attention to detail. Brian is amazing to work with and a team player. He’s truly missed at Apple!
”
— JESS M —
— Brand Experience at Apple —
“
Brian is a valuable asset to any organization that he is a part of… I was sad to see him leave Apple but I’m happy to see him pursue his entrepreneurial goals.
”
— VIRNA Q —
— Partner Intelligence at Apple —
Brian’s Work in the News
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